
In this episode of Purple Coach Conversations, we are joined by Neha Jaiswal, Founder of The Arts Family (TAF). Neha has been working in the Arts industry for over 15 years and now runs The Arts Family. The Arts Family is a not-for-profit organisation based in London with a focus on promoting and supporting emerging South Asian art and artists.
TAF was started in March 2021 to provide a supportive platform for art professionals around the world to exchange ideas, and thoughts and to communicate with each other. This was especially needed after the Covid pandemic, when people were unable to travel.


In this episode we talk about:
- Neha’s first experience at Sotheby’s, and how she fell in love with the art world.
- How she developed her knowledge and passion for the arts.
- The benefits of being part of TAF, including the collaborations and fantastic artists that are represented.
- The work that TAF does in promoting artists from South Asia.
And so much more!
Watch the full video interview below:
Guest Interview: Neha Jaiswal
You can also listen to an audio version of our interview here:
audio_onlyAnne Hellgren, Tania Cuturi & Neha Jaiswal
00:00 / 25:31
Resources:
The book Neha recommended is “The Little Black Book”: The Sunday Times Bestseller
Connect with Neha Jaiswal:
Instagram:
The next Exhibition:
